Margin-money subsidy
15% in urban areas and 25% in rural areas for general-category applicants; up to 35% in rural areas for special-category applicants.
Government scheme guide
Margin-money subsidy to set up a new micro enterprise. Learn about the margin-money subsidy, who qualifies, and how to apply through the official KVIC portal.
Prime Minister's Employment Generation Programme (PMEGP) is a credit-linked subsidy scheme run by the Ministry of MSME through KVIC.
15% in urban areas and 25% in rural areas for general-category applicants; up to 35% in rural areas for special-category applicants.
New micro enterprises set up by individuals, SHGs, societies and other eligible entities. Existing units are not covered.
Micro enterprises as defined under Udyam. The unit must be new and not a conversion or expansion of an existing business.
Applications are submitted online through the KVIC portal and routed through banks for appraisal and margin-money release.
The subsidy is calculated as a percentage of the project cost and is released as margin money through the financing bank.
| Applicant category | Urban area | Rural area |
|---|---|---|
| General category | 15% | 25% |
| Special category* | 25% | 35% |
*Special category includes SC/ST, OBC, women, ex-servicemen, persons with disabilities, minorities, North-Eastern and hill/border-area applicants as defined by the scheme guidelines. Please confirm the current category list on the official portal.
New units (not existing ones); individuals, SHGs, societies.
The application process is online and bank-mediated. Keep your project report, identity proof and category certificate ready before you start.
Draft a project report, keep Aadhaar/PAN, photographs and category proof ready.
Fill the application on the KVIC portal and select your financing bank.
The bank appraises the project and releases the margin-money subsidy on approval.
Answer four quick questions about your firm and see every scheme you may qualify for — including PMEGP, CGTMSE, MUDRA, CLCSS and more.